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PPC Services

PPC Services

Intelligent PPC strategies for eCommerce success

As the cost of acquisition continues to rise, you need to be ensuring that your paid activity is providing your business with value for money.  Our team of certified PPC experts can help you generate more sales from your spend, creating a more valuable revenue stream without breaking the bank.

Grow your PPC offering with Aware

Investing in PPC can quickly drain your budgets without due care and attention in the planning stage.  Our team works with you to create a strategy that will provide tangible and realistic results with the resource available.

A solid PPC strategy should be tailored with your business goals in mind and can encompass:

  • Google Ads including search, display and Shopping
  • Microsoft Advertising (Bing Ads)
  • Meta (Facebook, WhatsApp, Instagram, Messenger)
  • TikTok
  • LinkedIn

Having an experienced eCommerce PPC agency by your side really can make all the difference. If you’re looking to increase your website’s visibility, grow your traffic and drive your commercial success, take a second to talk to us.

Services

Our PPC services

PPC Audit

The PPC audit takes the form of a detailed 10 step process which looks at a huge range of touchpoints affecting your campaign performance. We then draw up a roadmap of recommendations to action.

PPC setup & configuration

Following our tried and tested set up process, we can handle everything from account creation, product feed set up and campaign copy all the way through to publishing your first ads and beyond.

PPC maintenance & health checks

Management of your paid media activity including bid adjustments, scheduling and A/B test ad copy. We use a sophisticated AI tool to reduce the total number of service hours required, ensuring that our time is used on quality updates, rather than administrative tasks.

Paid social management

Branch out your paid marketing activity into social media and engage with your customers in the apps they use on a regular basis.

Product feed optimisation

Harness enriched product data and stand out from the competition by optimising your XML or product feeds that are fed into your campaigns.

Reporting & analysis

The cornerstone of all of our PPC activity is to ensure we’re meeting our KPIs. Our reporting software and activity ensures we’re accounting for every penny.

Why PPC is so important.

Even though rising acquisition costs, changes to data governance and user privacy laws have added hurdles, PPC and paid advertising is still a hugely beneficial and useful method of acquiring, converting and retaining customers.

Whilst you still have complete control over how much you’re willing to spend, as the market becomes more crowded, more competitive and more expensive, there may be a cap on the levels you can reach.

That’s why it’s crucial to move the needle on as many aspects of your PPC activity as you can in order to utilise every penny of your expenditure. Whether that’s from adjusting bid types, removing dormant keywords, testing your ad copy or simply ensure your high margin products are prioritised, you can get more return for your outlay.

Magento 2 developers

The importance of a PPC audit

An audit that only highlights problems only gets you so far. With our PPC audit we carry out a full review of your paid activity and provide actionable and feasible recommendations.

We’ll review how your accounts have been set up, including any links with other key systems, how you track your conversions and make sure it all meets what we consider to be best practice.

We’ll then take a deep dive into your campaign structure, review your ad copy and creative and make sure that your product data isn’t limiting your overall performance.

To wrap up, we’ll provide a detailed report, a full run through of the findings and your own prioritised roadmap of recommendations showing when changes should be implemented.

Account setup & admin

Conversion tracking

Campaign structure

Product data optimisation

Recommendations

Why work with Aware Digital?

We’re an award-winning full-service agency specialising in eCommerce, offering Magento development, Hyvä development, eCommerce Marketing, and Design / UX.

→ Integrated UK based team of web developers and marketing specialists

→ Certified Adobe Commerce (Magento Commerce) team

→ Open and honest communication

Contact our team on 01782 499530, email marketing@awaredigital.co.uk or leave your details in the contact form.