Email marketing audit
What is an email marketing audit?
A well planned and executed email marketing strategy can be a hugely effective addition to your overall marketing strategy and allow you to retain existing customers as well as converting new ones.
An email marketing audit provides merchants with a detailed breakdown of recommendations and best practice advice to improve their email marketing strategy.
Get your email marketing audit from Aware
Our ever-evolving email marketing audit has been tried and tested across dozens of accounts, providing merchants with a clear view of how their email strategy measures up.
Our email marketing audit takes the form of a detailed 7 step process which looks at:
- Your ESP configuration
- Essential KPIs
- Automations & email campaigns
- Email design
- User experience & deliverability
- Audiences including acquisition & segmentation
- Compliance
To conclude the audit we provide a prioritised list of recommendations as well as all the raw data of our findings.
Our email marketing audit process
The cost of inaction
As third party cookies are becoming increasingly obsolete and the emphasis on owned data increases, email marketing is perhaps more important than ever before.
By owning your own data, in this case your subscriber list, you can have a direct relationship with your customers. All you have to do is make sure they’re receiving the right messages, at the right time.
Our email marketing audit follows a thorough process to give you a clear roadmap of improvements needed to stay ahead of the curve.
Furthermore, as Dotdigital and Klaviyo partners we can leverage our relationships to provide exceptional support when it comes to managing your ESP and your email marketing activity.
What do you get from an email marketing audit?
An audit that only highlights problems only gets you so far. With our email marketing audit we carry out a full review of your email marketing strategy and provide actionable and feasible recommendations.
Following a tried and tested 7 step checklist, our email marketing audit will provide you with a clear overview of any issues affecting your email activity’s performance, as well as a prioritised roadmap with recommendations.
We carry out a thorough review of your account configuration, review your current campaigns and automations, test your email designs and provide recommendations for any under utilised functionality.
To wrap up, we’ll provide a detailed report, a full run through of the findings and your own prioritised roadmap of recommendations showing when changes should be implemented.
ESP configuration
Essential KPIs
Campaigns & automations
Design & audiences
Recommendations
Why work with Aware Digital?
We’re an award-winning full-service agency specialising in eCommerce, offering Magento development, Hyvä development, eCommerce Marketing, and Design / UX.
→ Integrated UK based team of web developers and marketing specialists
→ Certified Adobe Commerce (Magento Commerce) team
→ Open and honest communication
Contact our team on 01782 499530, email marketing@awaredigital.co.uk or leave your details in the contact form.