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Email Marketing

Email marketing

The power of email marketing

Email marketing is a vital tool in your marketing arsenal – and it’s one that can produce instant results. It’s also a channel that works away to drive your business behind the scenes and provides valuable insights that can be used to further drive effectiveness across all of your channels.

What can email marketing do for your business?

Email consistently delivers a greater average ROI than any other marketing channel – 38:1 according to the DMA. It’s the ultimate way to engage your customers and build the kind of long-lasting relationships that every ecommerce business craves.

Few other channels provide merchants with the opportunities provided by email:

  • Own your own data
  • Build engagement
  • Increase loyalty and retention
  • Drive revenue and AOV
  • Learn more about your customers

As an ecommerce email marketing agency, we’ve worked with dozens of brands to help them achieve success with email marketing and we can do the same for you.

Services

Our email marketing services

Email marketing audit

Our ever-evolving email marketing audit has been tried and tested across dozens of accounts, providing merchants with a clear view of how their email strategy measures up.

ESP migration

Seamlessly transition your email marketing activity from one provider to another with our step by step ESP migration process and take advantage of best in market customer engagement platforms.

Campaign management

Make an impact and reach your customers when it matters with laser targeted email campaigns that inspire action and drive sales – all while building those all-important long lasting relationships.

Automation & workflows

We create automated email campaigns that work to generate sales and drive customer loyalty. Nurture new subscribers with effective welcome campaigns. Build engagement and loyalty with existing customers – and re-engage shoppers who are slipping away.

A/B testing

Rigorous tracking of email marketing performance is critical to driving long-term success. We use the findings to constantly test new ideas and optimise your campaigns to deliver maximum performance, ensuring an even greater ROI.

Acquisition & segmentation

Email marketing is more than just a direct sales tool. Segmenting your audience is the perfect way to engage your customers with relevant content that nurtures long-lasting relationships.

Template design

Crafting branded email templates that are perfectly in sync with your brand and built for conversions. Naturally, they are rigorously tested across platforms to make sure they render flawlessly and provide a first-rate user experience.

Email marketing strategy

Creating a bespoke email marketing strategy that will engage subscribers and drive your sales. Our combination of joined up strategic thinking and creative direction will help you reach your email marketing goals.

Reporting and analysis

The crux of any marketing activity is in the results. We provide a full run down of performance, benchmark against industry standards and provide recommendations for improving our output.

The importance of first party data

Recent changes surrounding user privacy, data governance and cookie consent has meant that owning your own data – also known as first party data – is more crucial than ever before.

Your email database is now the most reliable method of not only collecting contact data, but nurturing your audience to provide more information and enrich your dataset.

This means you can futureproof your marketing activity, safe in the knowledge that you still have a direct point of contact with your customers and gather the data that is essential to your business. In return, your audience gets a highly personalised experience and receive relevant and timely messages.

Magento 2 developers

How to make money while you sleep

Email marketing is consistently one of the best value for money channels for any merchant to invest in, typically returning £40 for every £1 invested. With automations, merchants can see up to 16x more return than stand alone campaigns.

The backbone of all good email automation is making sure that you’re reaching the right audiences, with the right messaging, at the right time.

Furthermore, as the majority of ESPs now integrate directly with your ecommerce platform, you can use realtime and behavioural data to influence the messages you’re sending and test the timing.

So whilst you can still send your usual newsletters and regular campaigns, you can make money 24/7 thanks for a sophisticated portfolio of triggered workflows that can serve a wide range of purposes.

Welcome series

Abandoned cart

Post purchase

Replenishment

Re-engagement

Why work with Aware Digital?

We’re an award-winning full-service agency specialising in eCommerce, offering Magento development, Hyvä development, eCommerce Marketing, and Design / UX.

→ Integrated UK based team of web developers and marketing specialists

→ Certified Adobe Commerce (Magento Commerce) team

→ Open and honest communication

Contact our team on 01782 499530, email marketing@awaredigital.co.uk or leave your details in the contact form.