Fierce PC is a leading supplier of powerful customisable gaming PCs designed for performance and precision. Founded by passionate gamers, the company prides itself on offering everything the customer needs to create their perfect PC – whether they are seeking ‘bang for the buck’ value or searching for a high-end system that will be the envy of all their friends. It is this unsurpassed expertise, service and attention to detail that has made Fierce PC an official partner of Red Bull Racing, creating a range of performance-orientated systems for their esports racing campus and team.
Unfortunately, their online presence failed to live up to the performance of the systems they deliver. Migrating from Magento 1 to Adobe Commerce Hyvä (Magento 2), a complete overhaul was needed to create an online shopping experience every bit as seamless as gaming itself.
Enter the new site – a fast and lean Magento 2 Commerce build that utilises the unparalleled power and flexibility of Hyvä Themes.
Hyvä is considered to be the future of the Magento front-end – and it was the perfect tool for this project, delivering unparalleled performance and flexibility.
When Fierce approached Aware, it was clear that there was a huge opportunity to elevate the user experience. Fierce PC supplies high-performance machines that can seamlessly run the latest games and deliver a highly immersive and thrilling gaming experience, so it was imperative that their new online presence matched this experience and fixed the old site’s numerous issues.
At its core, Adobe Commerce (Magento) uses JS/CSS and html. While this is commonplace for websites, it can be a slight issue with page speeds as the default Magento calls in extra Javascript that might not be required. Say hello to Hyvä, the most powerful and improved performance-based approach for Magento to date.
Using Aware to implement and deploy a bespoke Hyvä build for Fierce PC allowed for quicker load times, less Javascript and vastly improved user performance. Using a simple Alpine Js framework and writing compatibility modules meant Aware were able to deliver an outstanding speed-focused website that will help Fierce PC to boost rankings and see a large ROI.
The core requirement of bundling for speed is to maintain the functionality of the existing site while also improving load times. The testing of the existing functionality with the bundling allowed us to safely launch this feature. Here were the results:
Lighthouse Performance
Reduction in Requests
Faster Speed Index
Reduced Load Time
Overhauling the Fierce PC store was about much more than just a visual redesign. We wanted to create a site that would make it easier than ever for customers to find their dream gaming PC on any device and create a UX to drive conversions.
Research and investigation into competitors showed that customers were looking to engage on the product detail page and build their dream PC as quickly as possible.
Enter our bespoke compatibility PC Builder, which allows customers to configure their system and specify PC components without even having to check if any of the products work together. Quick, simple and intuitive, it’s an elegant solution that helped improve the conversion rate on the product detail page by over 40%.
Another area of focus was the search function, which now shows matching products, categories and pages without even needing to complete the search. Simply start typing something into the search box and customers are shown recommendations in real time, including a preview of the product image, description and pricing.
Of course, people like to shop in different ways – and the new site successfully meets this need and makes it a breeze to locate exactly what they are looking for.
Have something specific in mind? Try the PC Builder and custom configure your dream PC from scratch – or find a base spec you love and customise the spec from there.
Maybe you want to play a certain game? Simply choose a title and instantly see a list of recommended systems.
Limited to a certain budget? Shop by price, or head to the deals page to browse current sale items. Customers can also choose to spread the cost by simply choosing the finance option on the checkout page.
Magento Commerce
This Magento 1 to Magento 2 upgrade for Fierce PC certainly needed to be fast to keep up with their official partner Red Bull Racing!
Fierce PC offers a wide range of pre-configured systems designed for performance – but the real magic is that the customer can custom specify almost every element of their new system to truly bring their gaming experience to life, selecting from thousands of components from the world’s top manufacturers.
Thankfully, the all-new PC Configurator makes it easier than ever for customers to design and build their dream computer. Simply choose a base configuration and then pick from an expansive range of options, allowing you to custom spec everything from the processor, motherboard and graphics card through to the power supply, SSD and WiFi adapter. It really does give the customer wings!
The winning speed and flexibility of Hyvä Themes combined with all-new advanced features such as the intuitive custom product builder come together to put Fierce into pole position and deliver an online shopping experience every bit as seamless as gaming itself.
Powered by the Adobe Commerce (Magento), the world’s most advanced eCommerce platform, the site runs on Hyvä themes, a supremely fast and flexible Magento frontend that gives developers the tools they need to build world-class online stores and superior digital experiences.
You might think of Hyvä as like giving your store superpowers – a new front-end that makes your site faster and more flexible than ever before seen in a Magento build. It’s the world’s most powerful eCommerce platform taken to the next level.
Knowing your objectives and core business visions will allow us to create a plan with the right actions and solutions to offer you the best eCommerce platform.
We’d love to chat with you about how partnering with Aware could help you grow your eCommerce business! Fill in the form below and we’ll get back to you as soon as we can – usually within 1 business day.