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Boosting Performance With Hyvä Theme In Your Magento 2 eCommerce Store

What is Hyvä?

Hyvä simplifies front-end development, where other more traditional systems, like Luma and PWA studio, might equal slow-loading sites, complicated development and pricey upkeep, Hyvä transforms Adobe Commerce and Magento.

Time for some nerd talk – It streamlines processes by minimising dependencies on JavaScript, making it more accessible to junior developers. Reducing code means faster load times and site speed, decreasing your abandonment rate – it’s a win-win.

TL;DR – Hyvä is a seamless, user-friendly site optimized for performance — 100/100 Google PageSpeed and effortless Core Web Vitals compliance from day one.

The Significance of Hyvä Themes in eCommerce

It’s all about user experience. Speed, responsiveness and seamless navigation are the bread and butter of a killer eCommerce site – if you don’t have these, you’re not performing to your full potential.

Switching to Hyvä can significantly boost your performance metrics, as it did for Ivel Valley, once we installed the system, their site saw a 330% speed increase, and as a result, a 68% revenue boost.

Integration with Adobe Commerce (Magento)

Hyvä themes are designed for Magento 2.4 and above, so you might need to rebuild some of your site to ensure compatibility. Although this might be a hassle, it’s well worth it for all the benefits you’ll gain – a dramatically improved shopping experience that prioritises speed, simplicity and very swish design.

As popularity grows, developers are increasingly updating their modules for compatibility with Hyvä – it’s already compatible with Magento’s open-source features and offers smooth integration with both existing and new extensions.

Hyvä also offers its own extensions, some of which include:

  • Magento 2 Daily Deals
  • Magento 2 Auction
  • Magento 2 Recurring and Subscription
  • Magento 2 Biometric WebAuthn
  • Magento 2 Shopping List

Customisation Options: Tailoring Your Store

Hyvä themes are delivered as a blank canvas, they give you all the tools you need to decorate, design and make your storefront work for you. You can easily change the appearance, add new features, optimise for a global audience, improve the accessibility and whatever else you want to do – ensuring it aligns perfectly with your brand.

Third-party integrations can also be tailored to integrate seamlessly with the platform – so you can optimise even further.

After a fully bespoke design? The estimated time for implementing unique graphics with Hyvä ranges from 500-800 developer hours, an investment that delivers an optimised site, without compromises or complexity.

Performance Improvements with Hyvä

A standard Magento theme loads over 200 JS/CSS resources whereas Hyvä only loads 2. In non-technical terms, this means less code, and less complexity, making it more fun and easy to work with. Imagine all the clutter, gone, just left with exactly what you need and want. That’s exactly what Hyvä does.

Another thing to remember is clean code and fast browsing = better SEO.

SEO is what helps your products get found on search engines, the direct link between your front-end and product discoverability is a super important one, and can’t be ignored.

Enhanced Google Core Web Vitals Scores

With its focus on performance, Hyvä scores a perfect 100/100 straight out of the box on Core Web Vitals – exactly where you want to be.

Who cares? Right? Google cares. Scoring high on CWV doesn’t just mean a speedy and accessible user experience, but it helps you rank higher on search engines.

Want to know what your site scores on its core web vitals? We’ll take a look for you.

Faster Load Times and Their Impact on Conversions

As we’ve already said, a code reduction creates a mega-fast site – but why does that actually matter?

A B2B site that loads in 1 second has a conversion rate 3x higher than one that loads in 5 seconds… And the same site has a 5x higher conversion rate than one that loads in 10 seconds. 

The slower your site loads, the higher your bounce rate, and lower your conversion rate.

Luckily, if you use Hyvä, out-of-the-box it loads in under 2 seconds. That’s faster than you can say ‘Luma’s better’.

SEO Advantages of Using Hyvä Themes

It’s not all about looking good, it’s also about being found by your soon-to-be customers. With Hyvä, the strong core web vitals score gives your site an edge when it comes to SEO.

Mobile optimisation and responsive design also have a large part to play in SEO, Hyvä themes are naturally adaptable to all devices and screen sizes, not only improving user experience but with Google’s mobile-first indexing, boosts your site’s visibility in mobile search results.

Of course, this needs to be paired with a strong on-page SEO strategy, if you need any support with this, get our audit here.

Streamlined Checkout Process

The ultimate hack to preventing abandoned carts is creating a really easy checkout process.

Fun fact: better design drives a 35% uplift in checkout conversion – speed, form complexity and hidden pricing are the top reasons for abandonment, so you need to position yourself and your checkout in the best possible place for maximum sales.

Hyvä’s checkout integration is a game changer, with load times 13x faster on mobile devices compared to the standard Magento checkout. Plus, it’s super easy to set up – we can’t complain!

How Hyvä Enhances User Experience

Using modern tech like Alpine.js and Tailwind CSS, Hyvä delivers fast and responsive storefronts, not just on desktop, but the mobile experience delivered by Hyvä makes it an unbeatable product. It offers responsive designs that adapt easily and quickly to various screen sizes and devices. This means people can easily interact with your shop, ultimately boosting conversions.

With open-source modules from Friends of Hyvä and Slack support, you can make sure your site is top-notch, delivering a great service and user experience for your customers.

Reducing Cart Abandonment Rates

Enhanced user experience and lower cart abandonment rates go hand in hand – you can’t have one without the other.

Hyvä tackles this with a streamlined, fast checkout process that removes all of the clunky forms and complications of traditional systems. A smoother journey = reduced bounce rates and higher conversions.

Plus, Hyvä checkout allows cross-selling and upselling opportunities, think… people who bought this also bought… or you may also like… Keep customers engaged and therefore more likely to complete their purchases.

Real-World Success Stories

We’ve worked with many clients to install Hyvä, delivering impressive results:

Hyvä enabled us to deliver a high-performance build that combines all the features our clients needed to power their business, whilst also being lightweight and future-proof.

Cost Savings and Efficiency with Hyvä

Hyvä’s architecture means great things for your site and your pockets. The reduction of code and complication means fewer development hours are required to both setup and maintain your site. With a time-to-market reduction of up to 4- 5 times that of traditional systems.

Pre-built templates are also available, so you can create a site that’s as custom and personalised as you like, or just choose from the drag-and-drop options.

Whilst the €1,000 price tag may seem steep, it’s a lifetime license, and with the added benefits, there’s an opportunity to deliver a return on investment quickly.

Conclusion: Why Hyvä is Essential for eCommerce Success

The key takeaway here is that Hyvä enhances speed, SEO and user experience, all leading to increased conversions. Hyvä sets the modern standard of eCommerce through its streamlined architecture, for businesses looking to scale up and stay competitive, the migration and implementation of Hyvä is a no-brainer.

FAQs

How much does Hyvä cost?

It’s a 1-off fee of €1,000 – that’s a lifetime license, plus its plethora of tools and benefits is more than enough to justify the investment.

What’s the website design process?

Transitioning to the Hyvä theme might come as a learning curve for traditional Magento developers, but in the long term, it significantly reduces the time-to-market and development time needed. The system allows a partial-implementation strategy too – where specific store sections can keep the existing themes whilst other parts use Hyvä, so you can improve some areas without messing with it all.

After migration, you need continuous monitoring of theme performance so you can make sure all your efforts are paying off for the customer, and fix any issues that may pop up.

Still need help?

If you need a hand setting up your Hyvä front-end or just want to chat it through, we’re here to help. We’ve got loads of experience in website design and chances are, if you’ve got a problem we’ve seen it before and know exactly how to fix it. Get in touch with us here or via our live chat function.